Where are your kids? If they are 2-11 years old, more than likely they are online. US K2-11 are spending +63% more time online over the last five years, according to a new Nielsen report, from about 7 hours in May 2004 to 11+ hours online in may 2009. In May 2009, K2-11 comprised 16 million, or 9.5% of the online universe (a fairly split evenly between boys and girls). This is an increase over 2004, with the number of K2-11 online growing +18%. K2-11 are also outpacing the increase for the overall population, which was up by +36% over the last five years. Boys are spending 7% more time online than girls, but girls are taking in more content, viewing 9% more web pages than boys in May 2009. Meanwhile, in May 2009, boys led in viewing and time spent, consuming 61% of video streams among kids and comprising 57% of the time spent viewing videos.
From: Cynopsis: Kids! 07/08/09
Friday, July 10, 2009
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